Swann Pen Cam to make debut appearance at Selfridges

2Cs have once again delivered fantastic results- this time for our client, Swann, who have launched their innovative Pen Cam product to market.

We supplied two prototype displays, both of which designed and built in-house, for the Pen Cam product and they were then launched at the national retailer Costco's. The launch was purely set out as a trial campaign to see how the audience would take to the product. This trial run saw the product become ‘sold-out' in only one week, which was an amazing result for a trial campaign. This success has resulted in a national roll-out across Costco's. To add to the success of this campaign- the Swann Pen Cam will be available at Selfridges; London, Birmingham and Manchester.

The display units for Pen Cam are also launching in France from next week, at the well-known chain store Comforama. This only adds to the exposure that will be generated for Swann as a result of the POS display units.

Though this project required a great deal of attention to detail, we were able to deliver the conception and creation of the campaign within a one week timeframe.

We're delighted with the success of the POS displays, especially as Swann is such a great client. We will certainly be looking to deliver Swann stronger results with each roll-out.