Swann Pencam

We supplied two prototype displays, both of which we designed and built in-house, for the Pen Cam product. These were then launched at the national retailer Costco’s.

The launch was purely set out as a trial campaign to see how the audience would take to the product. This trial run saw the product sell out in only one week, which was an amazing result for a trial campaign. This success has resulted in a national roll-out across Costco’s.

To add to the success of this campaign the Swann Pen Cam will be available at Selfridges; London, Birmingham and Manchester. The display units for Pen Cam also launched in France at the well-known chain store Comforama.

This only adds to the exposure that will be generated for Swann as a result of the POS display units. Though this project required a great deal of attention to detail, we were able to deliver the conception and creation of the campaign in just one week.

We are delighted with the success of the POS displays, especially as Swann is such a great client. We will certainly be looking to deliver even stronger results with each Swann roll-out.